TheDeal.com’s Gerald Magpily thinks that Fox Business Network made a brilliant move when it decided to hire former Hewlett-Packard CEO Carly Fiorina to be a contributor to the cable network, which launches next Monday.
Magpily wrote, “The channel hasn’t completely defined Fiorna’s role, but she certainly has the expertise to draw from to appeal to viewers. Fox is hoping the addition of Fiorna will bring the new channel the attraction and name recognition it needs to compete in the competitive broadcast business news sector, which is dominated by NBC Universal’s CNBC.Â
“With Fiorna in the Fox talent pool, Rupert Murdoch and sidekick Roger Ailes have made a good bet. She’s flamboyant, well-spoken and obviously knows business. And how often do you find a female former top executive who oversaw a $25 billion deal to comment and talk about business news?”
OLD Media Moves
Hiring of Fiorina a coup for Fox Business Network
October 10, 2007
Posted by Chris Roush
TheDeal.com’s Gerald Magpily thinks that Fox Business Network made a brilliant move when it decided to hire former Hewlett-Packard CEO Carly Fiorina to be a contributor to the cable network, which launches next Monday.
Magpily wrote, “The channel hasn’t completely defined Fiorna’s role, but she certainly has the expertise to draw from to appeal to viewers. Fox is hoping the addition of Fiorna will bring the new channel the attraction and name recognition it needs to compete in the competitive broadcast business news sector, which is dominated by NBC Universal’s CNBC.Â
“With Fiorna in the Fox talent pool, Rupert Murdoch and sidekick Roger Ailes have made a good bet. She’s flamboyant, well-spoken and obviously knows business. And how often do you find a female former top executive who oversaw a $25 billion deal to comment and talk about business news?”
Read more here.
Media News
SABEW elects new board members, Nelson as president
April 24, 2024
Media News
WSJ receives first Peabody Award nomination
April 24, 2024
Media News
NAHJ seeks to start biz journalism task force
April 24, 2024
Media News
Bagchee returning to CNBC to run international
April 24, 2024
Media News
Hillman Prizes awarded to Quartz, Bloomberg Businessweek
April 24, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.