Most Financial Times readers are now digital subscribers, after another spurt in online subs pushed the publisher to 313,000 digital subscribers this September, reports Robert Andrews of paidcontent.org.
Andrews writes, “The 17 percent annual subs jump means FT Group has a combined print and digital circulation of over 600,000, its owner Pearson reported in a nine-month interim earnings update on Monday.
“When the FT first started combining print and digital circulation in June 2010, it was 563,026.
“FT Group revenue has grown seven percent over the last year. Pearson reported: ‘Advertising remains weak.’ That observation has long under-pinned The Financial Times’ preference for paid content income.
“For comparison, New York Times paid digital subscriptions, introduced in March 2011, grew 11 percent last quarter alone to hit 592,000.”
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