OLD Media Moves

Fresno Bee moves biz news to A section

June 28, 2009

The Fresno Bee newspaper is moving its business coverage for the second time this year, placing it into the A section along with local and state news, writes executive editor Betsy Lumbye.

Business coverage was moved earlier this year to a standalone local and state section. In April, the paper combined its business desk with its metro operations.

Lumbye writes, “We’re making these changes to respond to economic conditions as well as reader feedback.

“We’ve reversed the order of local and nation/world coverage because time and again, we hear from readers that local news is what they want most from us. It’s also what we do best, and what we provide in far more depth and breadth than anyone else.

“We’ll continue to publish important national and world stories on the front page, but from there, readers can go straight to local news followed by state news and business. This move gives us more space for local news; the A section is always the largest section in the paper because it’s most in demand by advertisers.”

Read more here.

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