Michael Learmonth of Silicon Alley Insider writes Wednesday that Fox Business Network‘s Web site has passed CNBC‘s site in terms of visits.
Learmonth wrote, “But according to comScore, FoxBusiness.com passed CNBC.com in unique visitors in January:
FoxBusiness.com: 1.01 million uniques
CNBC.com: 998,000 uniques
“Consider, for a moment, how pathetic and worrisome this is for NBC U. CNBC has been around since the early 90s; FBN launched in August. FBN likely is getting help from News Corp.’s big sites, including Marketwatch, WSJ.com and maybe even MySpace. But CNBC has plenty of help, too, via a corporate structure that includes MSNBC.com (50-50 joint venture partner with Microsoft), which gives NBC News a massive presence on the Web.
“Some perspective: Both FoxBusiness.com and CNBC.com are relative non-players in business news on the Web, ranking No. 20 and No. 21, respectively according to comScore, well behind top-ranked Yahoo Finance (18.8 million) , and second-place AOL Money and Finance (13.9 million). CNNMoney.com comes in sixth, at 5.6 million.”
Read more here. It should be noted that the “business” button on Foxnews.com directs to FoxBusiness.com, a significant source of traffic for the site.
