Fox Business extends total viewers streak over CNBC to five months
Fox Business Network has extended its winning streak to five months over business news rival CNBC in total viewers, according to Nielsen Media Research.
Joe Concha of The Hill reports, “Overall for October, Fox Business averaged 208,000 viewers during business day hours, while CNBC clocked in with 162,000.
“CNBC still edged Fox Business in the key 25–54 demographic that advertisers covet most, delivering 27,000 in the category compared to FBN’s 23,000.
“Fox Business has topped CNBC in 12 of the last 13 months in total viewers, according to Nielsen figures.
“When compared to October 2016, Fox saw a 5 percent gain in the demographic, while CNBC dropped 18 percent.”
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