Matthew Schwartz of BtoB Magazine takes a look at the redesigned Fortune magazine and notes that the naming of a dedicated publisher for the business magazine will also help in its bid to turnaround ad sales.
Schwartz wrote, new publisher Hugh “Wiley said there are ‘positive signs’ heading into 2008, with good momentum in core categories and a turnaround expected for automotive advertising.
“The new Technology section will provide for more integrated marketing packages, Wiley said. ‘We have signed an integrated deal with a major telecom for a $5 million annual program that’s dialing right into the technology section in print, with online, conference, video and broadcast components,’ he said, adding that he could not yet name the advertiser. ‘We want to leverage our technology coverage to the technology sector in interesting ways.’
“Wiley said he is eager to enhance the Fortune 500 franchise. For the first time ever, next year’s issue will be a standalone (May 5) and will be marketed along with the first Fortune 500 Conference, scheduled for December in Washington, D.C. Fortune is also expanding its presence on corporate sibling CNNMoney.com, providing breaking news coverage, online video and increased blog coverage.”
Read more here.
