Business magazine Fortune will launch a local edition in Turkey beginning this fall, it was announced Monday.
Fortune Turkey will be published monthly, in the Turkish language, through a license agreement between Time Inc. and Vatan-Imako, a joint venture of Vatan Dergi Grubu A.S., the third largest magazine group in Turkey, and the Greek publishing group, Imako Media S.A., one of the largest companies in the Greek media and communications market. It will be Fortune’s second foreign-language edition, following Fortune China.
The launch of Fortune Turkey follows a successful partnership between its parent company Time Inc. and Vatan-Imako in publishing a Turkish edition of In Style Magazine, which has become Turkey’s leading women’s magazine in ad sales and one of the top three women’s magazines in Turkey. Time and Vatan-Imako expect Fortune Turkey to be a top competitor in the emerging Turkish business magazine market.
“We are thrilled to partner with Vatan-Imako in bringing Fortune to the Turkish market,� said international editor Robert Friedman. “The global demand for innovative and investigative reporting is especially strong in Turkey, and we are confident that Turkish readers will come to view Fortune as their most valued source of business news and information.�
“Turkey is the perfect venue for Fortune,� said Mike Federle, group publisher of the Time Inc. Business and Finance Network, in a statement. “We have a proven track record in bringing the Time Inc. brand here, with top sales and ad revenue for In Style Turkey. Thanks to our successful partnership with Vatan-Imako, the powerhouse of the local market, Fortune Turkey will undoubtedly follow suit.�
