The ForbesLife website will launch the day after Labor Day, writes Lewis Dvorkin, the chief product officer at Forbes.
Dvorkin writes, “On Sept. 2 we’ll launch a luxury vertical with a simple, highly visual navigational construct. Visitors will find it easy to move around the site, marketers can engage with an audiences in new ways. We’re bringing on 150 contributors to cover the breadth of the luxury category.
“BrandVoice: In October, we’ll introduce a new home page for marketers (and editorial contributors, too). Parts of it will resemble the ForbeLife home page above. Since November 2010, BV partners have used the same tools as staffers and contributors to publish on Forbes.com. Soon, they’ll have access to more tools so they can program the look and feel of their home page and include native and social content they’ve published elsewhere on the Web.”
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