Forbes Media plans to acquire online news platform company True/Slant, according to a post from the company’s founder, Lewis Dvorkin.
Dvorkin writes, “The small True/Slant team, with more than 100 years of Web, publishing and TV experience, will now be working side-by-side with talented and dedicated journalists at Forbes Media. The goal: to work together to further develop a mindset around the power of the Web and traditional news values. With hard work, we can implement new blogging platforms and more efficient digital, print and video content creation models; we can find better ways for audiences to engage with news and information; and we can pursue new integrative approaches for marketers and advertisers.
“The Forbes brand has deep meaning for audiences, journalists and marketers. The brand befits the entrepreneurial spirit that is so vital to capitalism and business creation. Working together as one team, we can propel a great and storied brand into the next stage of its media life.
“We always told our 300+ contributors that True/Slant was their digital home. We watched as they provided context and perspective on the news, conducted interviews and even broke some news. We were inspired and we learned so much as they used our tools to publish and connect with the audience and fellow T/S contributors.
“Our contributors believed, and that meant everything to us. We will always be grateful for your pioneering spirit, dedication and professionalism. As True/Slant transitions, some of you may be interested in moving with us to Forbes. We look forward to discussing the possibilities with you.”
Read more here.
