PRWeek interviewed Forbes editor Paul Maidment about the business magazine and what sets it apart from its competition.
Here is an excerpt:
What sets you apart?
The quality of our journalism and our unique voice. People take business and investment decisions on the basis of what we write and say, so we place the highest premium on accuracy and providing original and actionable information and intelligence.
What makes a great story for Forbes?
A Forbes story makes you richer or smarter. Smarter at running your business and investing. Richer in pocketbook, but also richer in heart or spirit. We believe providing insight into the future is more important than narrative of the past. So a Forbes story tells you not only what happened and why but also what is likely to matter next.
Read more here.
