OLD Media Moves

Forbes, Fortune have competing covers about top women

October 12, 2010

Amy Wicks of Women’s Wear Daily reports Tuesday on the covers of the latest issues of Forbes and Fortune, which both purport to provide readers with the most powerful women in business.

Wicks writes, “Fortune, which has Oprah Winfrey on its cover, scores the advantage with its exclusive interview and photo session with the queen of daytime TV. Winfrey spoke to editor at large Patricia Sellers about her new cable network, OWN. Meanwhile, Forbes has Arianna Huffington on the cover of its ‘100 most powerful women’ issue.

“The competing lists are duplicative in some instances except at the top, where Forbes lists First Lady Michelle Obama as number one while Fortune has no mention of the First Lady (Fortune only ranks business women while Forbes’ list is more wide ranging, with people such as Lady Gaga — presumably because it helps those Web page views).

“Forbes also is a bit more breathless about the women on its list, proclaiming of Obama in a style right out of a prizefight announcer, ‘A fashion icon and an athletic mother of two, she’s Jacqueline Kennedy with a law degree from Harvard and street sense from Chicago’s South Side.'”

Read more here.

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