Lewis Dvorkin, the chief product officer at Forbes, writes Tuesday about the growth being experienced at the business magazine’s website.
Dvorkin writes, “Second, we bet that today’s news consumers viewed content as content — that journalists, the audience and marketers could all publish in the same environment with transparency and proper labeling. Those core principles are now the foundation for Forbes.com, which is as much a brand-building platform as it is a website.
“It’s working for our content creators, news consumers and the business.
“In FORBES’s new newsroom, we edit talent, then give talent the freedom to produce, program, market and promote their own content and pages. FORBES is the umbrella brand, and the clarity of our 95-year-old editorial mission holds the individual brands together. We now have 1,000 topic experts using our customized tools to post 400 times a day. They write the stories and the headlines, pick the relevant photos and videos for their posts, insert related links of their choosing (either theirs or those of other contributors, like I did above) and moderate their communities. Staff producers, an audience development team, data analysts and our technical team provide the support they need.
“FORBES.com has grown dramatically in the process. By February 2012, we had doubled our traffic from the year earlier (as measured by Omniture). This past July, monthly unique visitors to our site were up 70% from the year before. And last month, we hit record traffic of 33 million unique users. In the first six months of 2012, digital revenues were up 26%. FORBES magazine benefited, too, as we extended our brand across the social Web and to a generation more in sync with entrepreneurial capitalism than ever.”
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