Financial Times videos are now available via an application to televisions viewers who have a Samsung Smart TV.
The app shows the latest FT video, including analysis and coverage of stories and issues in politics, business and finance. It also broadcasts culture and lifestyle features and a text scroller of the latest FT news headlines.
“We see great demand for our video content on FT.com, YouTube and through our mobile apps — video views in 2013 were up 12%,” said FT.com managing director Rob Grimshaw in a statement. “Television extends our journalism to the ‘digital living room’, further demonstrating our commitment to subscribers by delivering content through new channels.”
Added FT head of video, Veronica Kan-Dapaah: “This development reflects the exciting opportunities for journalism created by new technologies. Our writers on the ground across the world – from Somaliland to Wall Street – can respond to breaking news events with live footage using smartphones. At the same time, our team of video journalists collaborate with the FT’s expert writers to provide deep analysis with outstanding production standards. Video allows the FT audience to see the faces and hear the voices behind the headlines that are driving the global economy, international business and politics.”
The app also gives the Financial Times the ability to sell advertising in a new medium.
