OLD Media Moves

Financial Times launches fastFT

May 29, 2013

Posted by Chris Roush

The Financial Times unveiled on Wednesday fastFT, a service that provides news and views 24 hours a day.

fastFT provides reporting and commentary in short, sharp and informed dispatches. It expands and deepens the FT’s existing content offerings – from breaking and investigative news, opinion and analysis to blogs, interactive journalism and videos – by adding a live and dynamic layer of news and insight.

Staffed by a dedicated team of journalists, it will be updated 24 hours a day, Monday to Friday, and supplemented with exclusive content from the FT’s network of journalists and guest contributors.

“In an increasingly crowded news marketplace, fastFT will help FT readers sift out the noise, giving them the news they need, when they need it most,” said Megan Murphy, chief correspondent for fastFT, in a statement. “It goes beyond the headlines, providing context and commentary in quick, authoritative reports.”

Key features of fastFT include a rolling format with the most recent update at the top for easy reading, accessed via a panel on the FT.com homepage; keyword searches and user commenting; and a design that instantly adapts to different platforms and devices.

fastFT is available to all FT.com subscribers, as well as registered users as part of their eight free monthly articles within the FT metered model.

 

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