Entrepreneur magazine is broadening its focus
Laurie Fullerton of The Drum interviewed Entrepreneur magazine editor Jason Feifer on is expanded focus.
Fullerton writes, “Feifer added that the print title is also turning the focus towards the culture of entrepreneurship, and the emotional experience of entrepreneurism. In addition, it will look at how professionals solve their problems, dig deep and find motivation.
“Currently, he sees the digital version of Entrepreneur taking a different track and centering around ‘how to’ stories that entrepreneurs are drawn to. While the magazine ‘is all journalism’ Feifer says the digital version will continue to offer up tips and advice as well as contributions and tips from entrepreneurs.
“‘We think people pick up the magazine for a jolt of inspiration and we give them stories that they can sit down and read. Digitally, readers are breaking down ideas. Looking for tips. This isn’t fluff, we are talking about real people solving real problems.’
“Feifer adds that because the world is not living with ‘a company town’ mentality anymore, increasingly people are building their own industries, their own economies and their own worlds.”
Read more here.