Philip Elmer-Dewitt of Fortune says goodbye to the magazine and hello to his new website covering Apple, co-founded by Steve Jobs.
Elmer-Dewitt writes, “1983 was also the year Time named the computer Machine of the Year. Jobs, who thought he was going to be named Man of the Year, read the issue and burst into tears.
“I passed my writer’s trial and for the next three decades watched Apple closely—as Time’s first computer writer, as its technology editor and, for the past nine years, in a daily blog called Apple 2.0—first for Business 2.0, then for Fortune.com.
“Today is my last day at Fortune. Tomorrow, after 36 years at Time Inc., I’m launching my own site. It’s called Apple 3.0. You can read about it here. The official launch date, April 1, is by pure coincidence (I swear) the 40th anniversary of the founding of Apple.
“If you’ve found value in the work I’ve done here, I hope you’ll give it a try.”
Read more here.
