Dow Jones & Co. launched a new website called Heat Street on Monday that will cover tech and business news as well as politics, culture and entertainment.
In an email, Heat Street said:
We plan to break news, move the media and mock the mainstream. Heat Street is a journey in a very different direction – it is far from the conventional, a place whose coordinates are defined by originality and creativity.
It takes friction to generate heat. We will rub against the grain of convention. That’s our mission at Heat Street, as we seek to engage an underserved audience, to make “safe” a four-letter word and to explain and excoriate exquisitely.
If you can’t stand the Heat, get out of the Street.
Company spokesman Jim Kennedy said that the site has an editorial staff of 15.
Kennedy added:
Heat Street may on occasion reprint some coverage from other properties but the priority is original reporting and that includes business coverage (see the piece today on Uber and Princess Beatrice, the PayPal hypocrisy story etc)
