OLD Media Moves

Dobbs of Fox Business tops Kudlow of CNBC in young viewers

October 2, 2012

Posted by Chris Roush

Merrill Knox of TVNewser.com writes that Fox Business Network‘s Lou Dobbs had more younger viewers than the Larry Kudlow show on rival CNBC during the same time slot in the third quarter.

Knox writes, “In the third quarter of this year, Dobbs topped Kudlow in the 7pmET time slot among A25-54 viewers, the show’s first quarterly victory since launching in March 2011. Kudlow still has the edge in Total Viewers.

“For the third quarter of 2012, ‘Lou Dobbs Tonight’ had 141,000 Total Viewers and 41,000 A25-54 viewers, while ‘The Kudlow Report’ had 159,000 Total Viewers and 37,000 A25-54 viewers.

“CNBC still has an edge on FBN in primetime viewers: last week’s cable network ranker shows CNBC placed 55th among ad-supported cable networks in primetime, while FBN placed 86th, though it should be noted that FBN is in 2/3 fewer homes than CNBC and is on an all-digital tier.”

Read more here.

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