OLD Media Moves

Day in the life of Petallides of Fox Business

April 16, 2010

The NewsonWomen.com site interviewed Fox Business Network anchor Nicole Petallides about her job and her career.

Here is an excerpt:

What skills do you use most often in your job?

Geeez huge question, what don’t I use?

For content I scour all the morning newspapers such as the Wall Street Journal, business and news Web sites and all day I’m on  Reuters and the Bloomberg terminal where I can get in-depth content for our viewers. I talk with analysts, CEOs, traders buying and selling huge blocks of stock all while trying to bring fresh news with some key perspective why we should care.

I write and research all my content for air. But I am the only person here at the NYSE for FOX Business so my job also entails turning on all my gear, camera, batteries, lighting, my graphics and I even gear up the floor guests. I book the traders to appear on camera and of course, yes, I do touch up my own hair and makeup too. It’s all good, keeps it real and I love the job in its entirety. I don’t do it all alone; the tech folks and the top notch production team on the other end at FOX uptown are the other half of this key equation and implement all that I start from down here.

And last but not least: on-air delivery, presentation, timing and appearance on TV — that’s a big focus too of course. I try to nail all that down every time as well.  Television is a visual, live experience so it better be interesting and look crisp so we can keep our viewers and get new viewers each day too!

Read more here.

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