OLD Media Moves

Covering Dow's dramatic drop

May 6, 2010

Brian Stelter of the New York Times writes Thursday about how some business news media were coping with covering the stock market’s dramatic movements. The Dow Jones Industrial Average fell 9 percent earlier in the day before ending down 3.2 percent.

Stelter writes, “Web sites like Bloomberg.com were hammered by traffic, causing technical problems, though the company’s Bloomberg terminals remained up and running.

“As the Dow briefly dipped below the 10,000 mark, one of the anchors on Bloomberg TV called it a ‘breathtaking drop, breathtaking decline,’ as others read out loud just how far the stock index had fallen.

“The anchors on CNBC, Bloomberg and the Fox Business Network didn’t panic, but they did turn their collective attention to the Dow between 2:40 and 2:50 p.m. Eastern when the market nosedive took place. ‘I don’t mean to sound like a broken record here, but this thing just continues to break records,’ the Fox Business anchor David Asman said of the Dow’s drop.

“At times, the cable anchors were talking over one another, making it especially hard to make sense of what was being said. (Four minutes of CNBC’s coverage are up on YouTube.)”

Read more here.

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