“Initially the channel will offer 3 hours of live programming daily, plus themed programming.
CNN to launch business channel in Switzerland during Davos
CNN’s business network is launching its first country-specific channel in Switzerland at the World Economic Forum in Davos in January, hoping to leverage a strong advertising market and diverse, rich and modern economy.
An AP story states, “Executives behind CNNMoney Switzerland say the venture aims to fill a void in English-language business and economy news programming in the small Alpine country of about 8.2 million, nearly half of whom are estimated to speak English.
“Greg Beitchman, vice president of content sales and partnerships at CNN, says Switzerland is a good market due to the number of large corporates based there. He said: ‘It sits very much at the heart of global business.'”
Read more here.