OLD Media Moves

CNBC's new show off to slow start

June 17, 2010

“Strategy Session,” the new CNBC show featuring David Faber, has gotten off to a slow start, reports Joe Pompeo of The Business Insider.

Pompeo writes, “‘Strategy Session’ averaged 324,000 total viewers last week. That’s less than ‘Power Lunch’ did the same week a year earlier (331,000) during the same 12-12:30 p.m. time slot.

“But it’s more than ‘Power Lunch’ did during that same half hour every week since April 26, with the exception of the week of the May 6 flash crash, when ‘Power Lunch’ averaged 359,000 viewers. On ‘Power Lunch’s’ final week on the air at 12-12:30, it averaged 282,000 viewers during that window, though that number might be skewed a bit low because of Memorial Day.

“‘Strategy Session’ also beat ‘Power Lunch,’ which is twice as long, in total viewers three out of five days last week. ‘Fast Money Halftime Report’ beat “‘Power Lunch’ all but one day. (See chart below)

“Considering the huge promotion CNBC has given ‘Strategy Session,’ it would be shocking if the show HADN’T produced a small ratings boost.  Now we’ll just have to see what happens going forward.”

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.