OLD Media Moves

CNBC vs. Fox Business for the last two months show strong growth by both

August 20, 2011

Posted by Chris Roush

TALKING BIZ NEWS EXCLUSIVE

Talking Biz News obtained Saturday some Nielsen data from an independent, third party comparing the average audiences for business news networks CNBC and Fox Business for the past two months. You can see the dramatic gains in viewers due to the market turmoil of the past couple of weeks.

The numbers below show the weekly averages and the percentage of the total audience for 9 a.m. to 5 p.m., Monday through Friday

CNBC

Week         Audience percentage   Total viewers

June 13-19                0.08%                        237,000

June 20-26                0.08%                        245,000

June 27-July 3           0.08%                        225,000

July 4-10                   0.07%                        200,000

July 11-17                  0.07%                       216,000

July 18-24                  0.08%                       231,000

July 25-31                  0.08%                       246,000

Aug. 1-7                    0.11%                        317,000

Aug. 8-14                  0.15%                        433,000

Fox Business Network

Week           Audience percentage    Total viewers

June 13-19                 0.02%                        73,000

June 20-26                 0.03%                        86,000

June 27-July 3             0.03%                        83,000

July 4-10                    0.02%                        64,000

July 11-17                  0.03%                        74,000

July 18-24                  0.02%                        69,000

July 25-31                  0.03%                        80,000

Aug. 1-7                    0.03%                         88,000

Aug. 8-14                  0.04%                       117,000

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