Data from Nielsen Media Research posted here shows that viewership for business news network CNBC is down in July compared to the same month in 2008 across almost all of its shows.
The one time slot where CNBC has improved is the 10 p.m. to 11 p.m. slot from Monday through Friday, which is up 99 percent overall and 89 percent in the 25 to 54 demographic.
“Squawk Box,” which airs before the market opens, is down 21 percent overall and 16 percent in the 25 to 54 age group. “Power Lunch” is off by similar numbers.
One of the biggest drops is for “Fast Money,” which is down 39 percent in viewers compared to July 2008 and 37 percent in viewers aged 25 to 54.
Jim Cramer’s “Mad Money” show is off 25 percent in total viewers and 10 percent in viewers between 25 and 54.
The biggest drop occurred in the 8 p.m. to 9 p.m. slot, which was down 42 percent in total viewers and 43 percent in 25- to 54-year-old viewers. Special CNBC Reports have aired during that time slot this month. Last year, it was the slot for Suze Orman’s show.
