OLD Media Moves

CNBC ratings continue to fall

December 3, 2009

The Pragmatic Capitalist reports that the latest CNBC ratings show that the business news network continues to lose viewers.

The Capitalist writes, “The latest Nielsen data shows a 40% decline in daytime viewers versus last year.  Of course, it’s important to note that the financial crisis makes for very difficult comps (much like the easy comps earnings and the economy are currently experiencing).Â

“What is interesting to note, however, is that CNBC’s viewership declined 19% versus 2007.  If you think consumers aren’t sick and tired of hearing about how well Wall Street is doing and how well the stock market is doing look no further than this data.Â

“The real economy remains incredibly fragile/weak and consumers are tired of logging onto Monster to look for jobs while Wall Street reports record bonuses and ‘better than expected’ everything else.”

Read more here.

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