OLD Media Moves

CNBC pulls franchise documentary from rotation

December 28, 2010

Josh Kosman of the New York Post reports Tuesday that CNBC has pulled a documentary about franchising from its rotation — after it has already aired — after complaints from Cold Stone Creamery.

Kosman writes, “Lawyer Robert Zarco, who represents the Cold Stone franchisees, said the program unfairly put the big chill on their businesses by relying solely on a former Florida franchisee Cecil Rolle, who already lost a legal battle against the company making similar, if not identical, charges.

“Rolle says he talked five franchisees out of committing suicide, Zarco said.

“Both the company and CNBC agree Cold Stone was given a chance to participate in the one-hour program — but declined. Rauch, though, said he did not know that CNBC would be reporting the suicide angle.

“A CNBC spokesman said: ‘After the initial airing, Cold Stone reached out to us. Despite having time to talk to the New York Post and others, they have not agreed to a time, date or place for an on-camera interview. Assuming they do, we will include their comments in all future airings in the coming years.'”

Read more here.

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