OLD Media Moves

CNBC misrepresents iPhone interview

June 22, 2009

Nicholas Deleon of CrunchGear writes Monday that an interview that was part of CNBC‘s coverage Friday of the launch of the new iPhone was misinterpreted by how it was used in the coverage.

Deleon writes, “Never mind that the CNBC reporter gets her facts completely wrong (‘But BlackBerry is coming out with their touchscreen pretty soon…’ Yeah, it’s out already. It’s called the Storm. It stinks, but it’s available, and has been for several months now.), but that Mr. Roberts is portrayed as being just another rabid iPhone 3G S fan is disingenuous at best, dishonest at worst. He obviously alludes to the fact that MMS won’t work right out of the box (‘picture messaging, soon’); that AT&T service in New York is atrocious (switching from the BlackBerry to the iPhone because he’s ‘tired of all [his] calls going through’); mocks the Apple-consumer culture (‘hopefully we’ll spend $500 to $700 today… on just Apple products’). And so on.

“Now, if you’re just a regular CNBC viewer, you’d be under the impression that Mr. Roberts is nothing but a wooly-haired iPhone 3G S mark. I think it’s safe to say that’s not accurate.

“Does any of this matter in the grand scheme of things? Of course not. But if CNBC is editing Mr. Roberts’ interview to fit some sort of pre-determined angle (‘go interview crazy iPhone fans’), then it does make you wonder what other type of creative editing is going on over there.”

Read more here.

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