Business news network CNBC and magazine Institutional Investor announced a content sharing deal on Tuesday that also includes running an annual investor conference.
Institutional Investor will provide CNBC with customized content for distribution across CNBC’s platforms. CNBC’s financial news and analysis will also be distributed to Institutional Investor’s high-end institutional audience.
CNBC and Institutional Investor will also develop joint proprietary research and create unique co-branded content tapping into CNBC and Institutional Investor’s various assets, brands and experts.
“This collaboration combines the resources of two prestigious global organizations and allows CNBC to further engage the institutional investing industry’s thought-leaders and highly-regarded academics,” said Mark Hoffman, CNBC president, in a statement. “CNBC is always looking for new ways to provide more premium content and analysis and this alliance with Institutional Investor is a testament to CNBC’s commitment to its investor-focused audience.”
The first conference is scheduled for Sept. 14, 2011, in New York. An agenda and details will be announced.
