CNBC had record-breaking digital month in August
CNBC Digital produced numerous records across multiple platforms in August.
According to the latest comScore data, CNBC had the largest year-over-year growth in the entire business news category, delivering 48.5 million unique visitors for the month, up 17.1 million compared to the same time period last year.
CNBC took the No. 1 position for digital video in the business/finance news category with a record high of 21 million video viewers, up 64 percent year-over-year, according to comScore Video Metrix (U.S.), August 2017. Desktop internet population 2+.
CNBC desktop was also ranked No. 1 in the category for the first time with a record 26.9 million unique visitors, up 52 percent year-over-year, according to comScore Media Metrix (U.S.), August 2017. Desktop internet population 2+ and mobile internet population 18+.
Additionally, CNBC delivered its highest mobile figure ever with 28.2 million mobile unique visitors, up 61 percent over the same time period last year, and was fourth in the category for the first time.
Not only did CNBC platforms reach new highs in August, but CNBC Make It, the company’s site dedicated to making people smarter about how they spend, save and manage their money, also hit a new all-time traffic record for the ninth consecutive month.
Other sections that hit record highs included Finance, Personal Finance, Business, Life and Real Estate, according to Adobe Analytics (CNBC.com & Google AMP), August 2017.