OLD Media Moves

CNBC gussies up for pending competition

August 30, 2007

Posted by Chris Roush

Amy Scott of the Marketplace radio program on American Public Media covers the changes at business news cable network CNBC as it prepares for competition from Fox Business Network, which launches Oct. 15.

CNBCScott said, “Some worry that the big loser in the ratings battle might be the journalism. On one hand, the networks will inevitably compete to break stories and score the best interviews.

“But Fox has indicated it may be less aggressive than CNBC in chasing down stories that might put companies in a bad light. And as CNBC aims to appeal to a wider audience, equities trader Owen Lynch says he’s found the network less useful as a news source.

“With Fox parent company News Corp set to own the Wall Street Journal, Lynch hopes the new channel will target serious investors, like himself.”

Read more here.

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