OLD Media Moves

CNBC.com, apps have record February

March 14, 2011

CNBC.com had its best month ever in terms of uniques and its second best month ever in page views in February.

According to the latest data from comScore Media Metrix, the site was visited by 6.8 million unique users last month, a 61 percent increase compared to the same time period last year, and recorded 315 million page views, a 36 percent increase year-over-year.

CNBC’s  iPhone application posted a record 47 million page views in the month, representing a 93 percent increase year-over-year and also saw unique visitors increase by 41 percent compared to the same period last year. CNBC Mobile Web also posted a 39 percent increase in page views compared to February 2010.

CNBC.com is the  No. 1 business news website in minutes per visitor, with users spending an average of 68 minutes on the site in February, the most in comScore’s Business/Finance – News/Research category.

CNBC.com is also the  No. 1 business news website in pages per visitor, with an average of 46 pages per visitor consumed, more than any other site in the category.

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