OLD Media Moves

CNBC audience declined during first week of Fox Business Network

October 19, 2007

Posted by Chris Roush

Mike Reynolds of Multichannel News writes Friday that the ratings fell for CNBC during the first week of Fox Business Network.

CNBCReynolds wrote, “From Oct. 15-18, CNBC averaged 257,000 viewers from 6 a.m. to 7 p.m., down 12% from 293,000 weekday watchers from Oct. 8-12, according to Nielsen Media Research data.

“During market hours from 9:30 a.m to 4 p.m., CNBC scored 308,000 viewers on average from Monday through Thursday this week, a 4% daypart decline from the 321,000 average for the Oct. 8-12 period.

“Relative to primetime, CNBC notched 221,000 viewers from Oct. 15-18, compared with a 256,000 average for the full week of Oct. 8-14.”

Read more here.

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