OLD Media Moves

Chicago Tribune bringing back standalone business section

January 8, 2009

The Chicago Tribune announced Thursday that it will be bringing back its standalone business section, which had been cut late last year as part of a redesign.

It’s the second metro daily to bring back its standalone business section this week. The Orange County Register announced that it would start publishing a standalone section on Thursday through Saturday.

Mark Fitzgerald of Editor & Publisher writes, “Using a format of listing reader complaints under the hed ‘You Told Us’ and responding ‘What We’re Doing,’ the Tribune said it would work on the paper’s navigation, which many readers found confusing, and said it has been ‘refining our approach’ to reader objections that the Trib had become ‘too loud.’

“Specifically, the Tribune said it would bring back the business section as its own section front. Depending on the day, and seemingly without any pattern, the business section would previously sometimes have its own section front and at other times appear in the middle of another section.”

Read more here.

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