Kevin Bumgarner, the editor of the Pacific Business News, an American City Business Journals paper in Honolulu, writes about how the weekly paper is changing its online news strategy.
Bumgarner writes, “On Oct. 7, Pacific Business News will debut the biggest changes to our online content since we started putting news on our website.
“Instead of writing brief stories about news that breaks ahead of our weekly print edition, we will begin to take a more in-depth approach to our online news.
“We know you already depend on us to give you the daily business news happenings in Hawaii, so we’ll expand that effort. Every announcement we get will be summarized and posted immediately at www.pacificbusinessnews.com under our Latest News header, giving you the most comprehensive collection of business news headlines on the Islands. We’ll also give you plenty of links so you know where you can go if you want more than a quick summary.
“When the news warrants, we’re going to start adding packages of exclusive online-only content. The look of these offerings will change with the day’s news, but you can expect to find more web-only art and instant poll questions in addition to fully reported stories that follow news from start to finish. We also know that, in addition to breaking business news, you’re interested in news about local personalities, consumer brands and significant local happenings beyond the world of business, so we’re going to start giving you more of this, too.”
Read more here.
