OLD Media Moves

Changes coming at Philly biz sections

July 19, 2006

Bruce Toll, the chairman of the company that is purchasing the Philadelphia Inquirer and the Philadelphia Daily News, told the American Journalism Review that he’s got a list of things he wants to change at the newspapers. Among the changes is an overhaul of the business sections.

Said Toll: “The business section has to be done over to be better. We should do more local stories on local businesses; they do some but not enough. The real estate section can be improved upon. If you look at the Palm Beach Post or the Miami Herald real estate sections I think they’re better. They do more stories about communities and things and therefore create a need for more ads. I like the New York Times where it talks about a lot of historical things in the city, which Philadelphia never does.”

Read more here.

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