Cannabis industry news site wants to raise at least $1.5 million
Jeremy Berke of Business Insider writes about The Green Market Report, a new website covering financial news around the cannabis industry.
Berke writes, “She added that they plan to raise between $1.5 and $2.5 million in the next six months as the site gains traction. The site’s revenue will be generated through advertising, and a mix of events and video offerings. Salarizadeh stressed that they won’t be basing their business model on sponsored content or native advertising, two popular monetization strategies for digital media startups.
“The site also plans to experiment with newsletters, and a weekly video series hosted by Borchardt called ‘Marijuana Money.’
“The site has four full-time employees and is working with six freelance journalists. The main office will be based in New York City’s Financial District, with a second office in Los Angeles, and a satellite office in Denver.
“The Green Market Report is yet another example of the wave of professionalization in the cannabis digital media landscape.
“Buzzfeed hired a national cannabis reporter, Alyson Martin, in February, and a veteran Denver Post editor, Ricardo Baca — who also founded The Cannabist — started his own cannabis content agency, called Grasslands, earlier this year.”
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