OLD Media Moves

BusinessWeek redesign will ditch most lifestyle coverage

October 10, 2007

Posted by Chris Roush

The BusinessWeek magazine redesign, which will be unveiled to subscribers on Friday, will ditch most of the magazine’s lifestyle coverage, writes Seth Sutel of the Associated Press.

new BusinessWeek logoSutel wrote that the only lifestyle coverage that will remain is a wine column written by Robert Parker.

Sutel wrote, “Some of the changes at BusinessWeek are designed to make the magazine easier to navigate, Adler said, such as more clearly defining the different sections of the magazine. The magazine’s current organization could sometimes feel ‘chaotic,’ [editor Stephen] Adler said.

“An expanded news digest in the front of the magazine will also feature material from other publications, where appropriate, and the visual feel of the magazine will be more ‘understated’ and ‘utilitarian,’ Adler said.”

Read more here.

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