Marketwatch media columnist Jon Friedman, himself a former BusinessWeek writer, comments Monday that the magazine needs to prove itself to readers again to be relevant.
Friedman wrote, “If BusinessWeek published this column, I’m afraid that its cover blurb might say, in typical BW-speak, ‘Would anyone miss this magazine if it went away?’
“Yes, I’m joking — sort of.
“Like other weeklies, BW has to dispel the notion that it’s an anachronism. News junkies can get their fixes faster (and sometimes more comprehensively) on the Web.
“It’s hard to remember the last time I heard people buzzing about anything they read in BusinessWeek, either in the magazine or online. People can’t work up any kind of reaction.”
OLD Media Moves
BusinessWeek needs to prove itself to readers
January 7, 2008
Posted by Chris Roush
Marketwatch media columnist Jon Friedman, himself a former BusinessWeek writer, comments Monday that the magazine needs to prove itself to readers again to be relevant.
Friedman wrote, “If BusinessWeek published this column, I’m afraid that its cover blurb might say, in typical BW-speak, ‘Would anyone miss this magazine if it went away?’
“Yes, I’m joking — sort of.
“Like other weeklies, BW has to dispel the notion that it’s an anachronism. News junkies can get their fixes faster (and sometimes more comprehensively) on the Web.
“It’s hard to remember the last time I heard people buzzing about anything they read in BusinessWeek, either in the magazine or online. People can’t work up any kind of reaction.”
Read more here.
Full-Time
WSJ seeks a reporter in Japan
April 19, 2024
Media News
The strategy behind Sherwood news
April 19, 2024
Media News
Publisher says thank you to departing biz journal editor
April 19, 2024
Media News
US ambassador meets with WSJ’s Gershkovich
April 19, 2024
Media News
Witley to cover agriculture for Bloomberg Government
April 19, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.