Business mags No. 2 category among dead glossies in 2009
Vanessa Voltolina of Folio reports that of the 428 magazines that folded in 2009, only regional publications had more deaths than the business magazine category, according to data from MediaFinder.com.
Voltolina writes, “But while the number of ceased titles may be fewer than years past, there have also been fewer launches. There were only 275 startups this year versus 335 in 2008. Regional magazines topped the list with 21 launches, including Maine Magazine and B-metro Birmingham.
“Regionals, however, also topped the list of shutdowns (34), with titles such Atlanta Life and Denver Living going under. Business magazine shutdowns came in second (16), with casualties including BusinessWeek Small Biz, CondÃ© Nast Portfolio and Fortune Small Business.
“The Health category had the second highest number of launches (15), including Scottsdale Health and Natural Awakenings. Food titles came next with 14 new magazines such as Food Network Magazine, Edible Queens, and Sandra Lee Semi-Homemade.”
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