OLD Media Moves

Sunday business column replaced with ad last two weeks

January 19, 2008

Posted by Chris Roush

Salt Lake Tribune reader advocate Connie Coyne writes Saturday about how Jeff Opdyke’s “Love & Money” column in the Sunday business section has been replaced the last two weeks with advertisments.

Jeff OpdykeCoyne wrote, “Business Editor Michael Limon agrees that running the promo headline on the front of the Money section and then failing to print the column is a disservice to readers. 

“But this time, the fault does not lie with anyone in the newsroom.Â

The Wall Street Journal sells us a package of two pages’ worth of material for the Sunday paper. There are blank spaces where local ads can be placed by folks at Newspaper Agency Corp. (the company owned by The Tribune and the Deseret Morning News that prints, sells the ads and delivers the papers).Â

“Something went awry, however, and as Deputy Editor Tim Fitzpatrick explains, ‘A locally sold advertisement was placed over the column, so readers could not find it.Â

“‘The short answer is that [NAC] put a local ad over the column two weeks in a row,’ Fitzpatrick says.

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