OLD Media Moves

British voice of American business

May 12, 2010

Virginia Rohan of the Bergen Record in New Jersey interviewed Stuart Varney of Fox Business Network and talked to him about his show, which airs every morning.

Rohan writes, “A vital part of Fox News Channel’s business team since January 2004, Varney makes a regular appearance on FNC’s early-morning ‘Fox and Friends,’ and makes many contributions to that network’s business programming. He joined Fox Business Network as an anchor when the network launched in October 2007.

“And in January, FBN introduced ‘Varney & Company,’ which airs from 9:20 to 11 a.m. weekdays.

“‘It’s a relatively fast-paced program with lots of personality,’ Varney says. ‘We’re not shy of a point of view. We’ll take a position and discuss it in a fair and balanced way, and we steer clear of what I’m going to call jargon,’ he says. ‘We talk much more in down-to-earth terms that everybody can relate to.’

“Varney starts with the premise that Americans are always interested in money, a topic he considers to be much broader than just stocks and bonds.

“‘It’s Toyota. It’s the incentives that Toyota is offering. It’s taxes. It’s your 401(k). It’s your pension money,’ he says. ‘It’s, to some degree, politics, because right now, how you spend your money, how much money you’ve got to spend, is being decided politically.’ His favorite type of story, he says, is ‘something dramatic.’ Favorite guests are ‘those who intrigue, who pop out of the screen at you.'”

Read more here.

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