OLD Media Moves

Bloomberg’s Kelley helps boost traffic with understanding of advertising

April 21, 2015

Posted by Chris Roush

jacki-kelleyBloomberg Media chief operating officer Jacki Kelley was named to Variety’s “New York Women’s Impact” list.

Variety writes, “Not yet a full year into her Bloomberg tenure, Kelley has moved things forward with alacrity, relaunching the company’s flagship digital destination Bloomberg Business, and bringing the various Bloomberg Media properties under one branded umbrella — which helped goose traffic growth by double digits since January.

“Kelley’s ad expertise was honed at USA Today, Yahoo!, Martha Stewart Living Omnimedia and Interpublic. An ad woman fits just fine with a media company, she says: ‘I can pretty quickly think through how a client or agency might perceive what we’re creating. I’m a learner. You have to make sure you’re always curious, so you’re always growing.'”

Read more here.

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