OLD Media Moves

Bloomberg TV is launching two new shows

May 2, 2017

Posted by Chris Roush

League of NationsBloomberg Television is launching two new shows later this spring.

“Provenance” will examine the business of fine art as it is bought and sold and the money that people make from the art business.

“Leagues of Nations” looks at the global business of soccer and the cost of teams, player contracts and stadiums.

In addition, Bloomberg Media also rolled out some new gadgets and features, including”

  • TRIGR: A new real-time digital marketing tool from Bloomberg Media that enables advertising partners to “trigger” the right brand message at the exactly the right time based on market fluctuations;
  • Bloomberg Lens: Adds a business “lens” to any story, anywhere, by unobtrusively layering in relevant Bloomberg data and information to any article with a simple click or tap, without the user leaving a page or switching apps; and
  • A re-launch of its Apple TV platform with new, innovative features including a data-driven live video experience, enhanced discoverability, and custom brand integrations.

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