OLD Media Moves

Bloomberg to launch site focusing on energy, sustainability

May 19, 2011

Bloomberg LP will launch this summer a news website devoted to energy and sustainability, according to a job posting.

The job posting, for a deputy sustainability editor, states, “We will ask questions central to the future of global prosperity: Which firms and nations are leading the drive out of the hydrocarbon age? What do prices tell us, in every category, about sustainability? Most important, what does the future look like today?”

The news and information company has been rolling out new editorial products in the past year to keep its growth going. Last month, the company formally announced the launch of Bloomberg View, the new opinion section of Bloomberg News, which will begin publishing editorials, columns and op-ed articles in late May. At the beginning of this year, it launched Bloomberg Government, which is a news service to cover the intersection between business and politics. Last year, it rolled out a newsletter operation called Bloomberg Brief.

Other new products include Bloomberg Law and Bloomberg New Energy Finance.

The energy and sustainability site, according to the job posting, will cover the behavior of energy markets and institutional investing for a non-technical audience that wants to understand them but doesn’t have a lot of time.

“The same goes for supply chain management, energy efficiency, international trade, and the full complement issues that every day help or hurt the drive toward a sustainable global economy,” the ad states. “The site has to inform, and hold the interest of both C-suite executives — and their college-age children.”

Read the ad here.

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