Bloomberg Pursuits, the high-end personal finance magazine from Bloomberg, announced Thursday the changes to its content.
Bloomberg Pursuits is divided into three distinct sections:
- “Seek” shares a mix of new travel destinations, restaurants, and unique experiences for readers to try;
- “Spend” showcases ten beautifully-photographed, must-have items for the season. The Summer 2015 issue includes a sporty Montblanc and a rare Mercedes-Maybach, as well as a necklace from Astley Clark, and the perfect charcoal grill from NorCal Ovenworks; and
- “Pursue” contains features, essays, photo-driven stories, and profiles across fashion, food, sports, travel, and design.
In addition, the back page, called “Hobbyist,” showcases a celebrity giving tips about his or her favorite pastime.
Bloomberg Pursuits is a key pillar of the company’s consumer media strategy, creating a multi-platform luxury brand across print and digital that serves a coveted audience of global business decision makers.
It has 375,000 subscribers — 63 percent of them are male.
