Bloomberg Media redesigns Apple TV app with focus on data
Sahil Patel of Digiday looks at how Bloomberg Media has redesigned Apple TV with a focus on data.
Willens writes, “For instance, if users are watching the live TV feed and Elon Musk appears on the screen, information about the tech CEO and his businesses will surface there as well. A similar capability is also available within on-demand videos and shows on the Apple TV app. Later this year, Bloomberg Media will bring this redesign to its Roku app, followed by other connected TV apps in its portfolio.
“‘We believe strongly in the future of apps as ways for our brand to connect more directly with consumers and have more control over the user experience,’ said Scott Havens, global head of digital for Bloomberg Media. ‘Our executive audience is very busy, and we want to provide this utility for them — where, with our repository of data and news, we can provide in real time contextually relevant info.’
“Bloomberg Media was able to build this capability by taking advantage of Bloomberg’s terminal business. There, engineers recently built an interactive TV product, which allows subscribers to access additional content and information related to what’s airing on the screen. This includes the ability for users to click on charts to get deeper data sets as well as biographies of any Bloomberg TV guest. The new Bloomberg TV app brings this to the consumer media side of the company.”
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