Bloomberg Government showing strong growth
Josh Eastright, head of Bloomberg Government, sent out the following to the staff on Thursday:
I hope you enjoyed our January Town Hall yesterday. To recap, I’m thrilled that we have been able to carry the momentum of a strong Q4 into 2017. After closing 2016 up by 20% over 2015 – and with Q4 sales higher by 28%, nobody would have blamed us for losing a bit of steam in January. Despite this, January sales were up nearly 53% on a year over year basis.
This growth is driven in part by new sales and continued adoption of BGOV by larger teams. It’s also driven by the great work of our Account Managers who are helping to expand our presence with existing customers by consistently providing great service and demonstrating the value of the tools and content our product and editorial teams are producing every day.
Speaking of our tools and content, we are off to a great start to 2017 on that front as well. We are lucky enough to have fantastic clients who push us to innovate and improve BGOV every day. Already this year, we’ve launched the email campaign tool which allows Government Affairs clients to manage outreach to their own list of contacts or use any of our directories in a best in class campaign management tool. We’ve also released a Mergers & Acquisitions (M&A) tracking dashboard for Government Contracting clients which enables them to analyze and stay current with the various M&A activity occurring in the federal sector.
And our analysts, as well as our colleagues at Bloomberg News and Bloomberg BNA, made sure that BGOV users had access to the most up to date and insightful information leading into and coming out of Inauguration Day, breaking news and providing actionable insight every single day at a critical time for our customers.
I’m proud of the work you’ve all done so far in 2017. Keep it up and let’s carry this momentum through the rest of February and Q1. As always, stop by if I can help with anything you are working on or to share your comments and ideas.