Katy Bachman of Mediaweek writes that the upcoming issues of Bloomberg Businessweek will feature a special insert of content from BGOV, Bloomberg’s new service that covers the intersection between business and government.
Bachman writes, “Starting Friday, BGOV will take aim at a wider audience as a quarterly editorial insert in Bloomberg Businessweek. The Jan. 24-30 issue, on sale Jan. 21, will publish a 24-page section titled Bloomberg Government Insider.
“Josh Tyrangiel, Bloomberg Businessweek editor, said the content is a natural fit for his audience, especially as President Obama plans to step up regulatory involvement.
“‘It’s not about politics — it’s about the intersection of policy and profit,’ Tyrangiel told Adweek.
“This move begins to answer the question of what exactly Bloomberg intends to do with BGOV, which sprung up overnight as a potential rival for even the biggest political news organizations. Bloomberg is reportedly spending $100 million to launch the service, for which it’s hired 115 editorial staffers. BGOV will build on what Bloomberg claims is already the largest Washington office of any media outlet not headquartered there.”
Read more here.
