Bloomberg Businessweek rolls out overhaul
Megan Murphy, the editor of Bloomberg Businessweek, writes in the latest issue about changes to the magazine.
Murphy writes, “You’ll see this reflected in this week’s magazine, with its sharper storytelling, cleaner and more consistent design, and richer graphics and photography. The new Bloomberg Businessweek is more global, with American, European, and Asian editions. We’ve revamped our sections so you can easily find the stories you’re looking for on business, finance, technology, economics, and politics. And at the back of the magazine, we’ve introduced Pursuits to help you live a better life away from your desk, with advice on travel, food, art, and more. Online, we’re launching a suite of digital products you can access wherever you are and whenever you need them. These include:
- A redesigned app featuring a curated selection of daily content, customized for readers by region;
- “Daily IQ,” an email newsletter delivering analysis and insight from senior Bloomberg Businessweek editors worldwide directly to your inbox each afternoon;
- A revamped vertical on Bloomberg.com, with fresh stories, a sleeker design, and easier navigation;
- Digital access to Bloomberg experts and business leaders at Bloomberg Businessweek events.
“The new Bloomberg Businessweek is designed to make your reading experience clearer, more enjoyable, and more useful to you, across all of our platforms.
“One thing that hasn’t changed is our commitment to outstanding journalism. We know that if you don’t believe in our stories, it doesn’t matter how we present them or on which device.”
Read more here.