Ricardo Bilton of Digiday looks at how some business news sites — Quartz, Fortune and Bloomberg — redesigned themselves to be more appealing.
On Quartz, Bilton writes, “Qz.com is now home to The Brief, a summarized list of top stories from not only Quartz itself but other news sites as well. It’s a significant departure from the traditional approach to homepage, which has been almost exclusively focused on getting readers to stick around their own sites, not send them elsewhere.”
About Fortune.com, Bilton writes, “On the design side, Fortune feels very much like the Time.com template it’s based off of. Like Quartz, the site features a continuous scrolling feature, which is meant to encourage readers to stick around and read more articles. Time Inc. also uses the feature to serve readers ads, boosting the number of impressions it can serve on the site.”
And Bilton wrote this about Bloomberg’s redesign: “Bloomberg’s dark, information-dense redesign is an apt approach for a media company with a financial terminal business at its core. The financial tickers in the site’s righthand column instantly remind visitors that they’re on a financial site, and Bloomberg liberally sprinkles links to segments from Bloomberg News and Bloomberg Radio in its right column. The site’s design collapses into a single column on mobile, where readers can create lists of their most-watched companies and markets.”
Read more here.
